Blooms Cholesterol Balance Beta-Glucan Powder contains 22% betaglucan which is 700% the betaglucan content of plain oats. Betaglucan is a concentrated, highly beneficial soluble fibre from the oat grain that forms a gel and binds to cholesterol inside the intestinal tract.

Oral intake of Blooms Cholesterol Balance Beta-Glucan Powder forms a gel inside the stomach and small intestine. This gel entraps bile acids reducing their absorption. As cholesterol is used to make bile acids, when levels drop, the body has to use more cholesterol to form more bile acids. This is the primary mechanism used by the body to remove excess cholesterol.

This process results in a lower LDL cholesterol level and a lower total cholesterol level. A diet low in saturated fat and containing 3 g of beta-glucan per day can reduce blood cholesterol and reduce dietary and biliary (liver) cholesterol absorption.

Scientific research into the effects of beta-glucan show an overall lowering of “bad” LDL cholesterol by around 10%. The cholesterol lowering effect of beta-glucan has been demonstrated by a large number of studies over a number of years.

Unflavoured and unsweetened with absolutely no additives, a daily dose of 100% pure Blooms Cholesterol Balance Powder can be added to food or beverages without adding anything unnecessary into the mix. It has a neutral taste, to minimise interference with the taste of a meal. This powder has been scientifically researched and shown to reduce blood cholesterol.